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Digital Marketing for Residential Contractors

Fueling Contractor Success with Comprehensive Industry Experience

Our Mission

At IMPACT, our mission is to be more than just a digital marketing agency; we strive to be a growth partner exclusively for a select group of residential contractors. Leveraging our firsthand experience as contractors and in construction software, we offer unparalleled insights and tailor-made marketing strategies.

Our goal is to empower each client with the tools and knowledge they need to thrive in a competitive digital landscape. We are committed to fostering strong, long-term partnerships with our clients, ensuring that each one benefits from our comprehensive industry expertise and receives our undivided attention for their unique digital marketing needs.

Where We’ve Been – And Where We’re Headed

Stephan Foos

Owner / Founder

Justin Grimm

CTO

2014: Growing a Home Service Company’s Revenue 1900%

My entry into the world of digital marketing for construction companies began at Sound Tile & Grout. As the Director of Operations, I not only led the team to increase annual revenue from $60k to $1.2MM, but did so by spearheading our first foray into digital marketing.

I developed a website that instantly opened up a new lead funnel; showcasing the power of an online presence in driving business growth.

January 01, 2021
12:00 AM

2016: Paving the Way with a High-Performance Website

Hired by Sound Construction Services to revolutionize their online presence, I focused on crafting a website that was not only visually appealing but also high-performing and mobile-optimized.

Collaborating with Stephan, we implemented state-of-the-art SEO strategies. This initiative significantly boosted online engagement and revenue, underscoring the critical role of a well-designed website in business growth.
I developed a website that instantly opened up a new lead funnel; showcasing the power of an online presence in driving business growth.

January 01, 2021
12:00 AM

2016: Establishing a Remodeling Company with $5MM a Year in Revenue

Overseeing a pivot from Sound Tile & Grout to Sound Construction Services (from home services to home remodeling), I dove deeper into the digital realm. I expanded our focus to include SEO and paid advertising, applying these techniques to further enhance our online visibility and reach.

This period was crucial in developing my understanding and skills in digital marketing. I learned to effectively optimize our online presence and campaigns, resulting in a growth to $5MM a year in annual revenue within 3 years.

January 01, 2021
12:00 AM

2019: Mastering the Art of Product Management in Construction Tech

Over the last four years at a popular construction management software company, my role as a technical project manager encompassed a broad spectrum of responsibilities, from product management to software development.

This experience sharpened my skills in understanding the nuanced needs and wants of customers in the construction industry. This insight is invaluable in helping us connect more effectively with our clients at IMPACT, ensuring we deliver solutions that resonate deeply with their specific challenges and aspirations.

January 01, 2021
12:00 AM

2019: Stepping Into Hyper Competitive SaaS; David v Goliath

I took on the role of Chief Growth Officer for a popular construction management software as we pivoted from our construction company being brought to its knees by COVID. Being in an area where we were deemed ‘inessential’, we had to pivot from being a construction company, to providing software for construction companies.

Our challenge was to stand toe-to-toe with industry giants rolling in tens of millions of dollars in VC funding on a tight, bootstrapped budget.

The only way to do this was to establish industry-leading SEO, paid advertising, and website development strategies. I leveraged and sharpened my previously learned skills to drive growth; growing our valuation to $10MM within 2 years.

January 01, 2021
12:00 AM

Today: Shaping Digital Solutions for Construction Industry Leaders

My journey has equipped me with a unique blend of technical prowess and industry-specific knowledge. At IMPACT, I leverage this expertise to develop digital solutions that are not just technologically advanced but also tailored to the precise needs of the construction sector.

We are committed to helping our clients navigate the digital landscape with ease, ensuring they stay ahead in a competitive market.

January 01, 2021
12:00 AM

Today: Leading the Way in Digital Marketing for Contractors

With a wealth of experience in both the construction industry and digital marketing, I founded IMPACT. This marketing agency is the culmination of years of learning and success, ready to provide residential remodelers and home service companies with tailored marketing solutions.

At IMPACT, we’re combining deep industry knowledge with cutting-edge digital marketing strategies to help our clients thrive - and are having a blast while doing so.

January 01, 2021
12:00 AM

2014: Growing a Home Service Company’s Revenue 1900%

My entry into the world of digital marketing for construction companies began at Sound Tile & Grout. As the Director of Operations, I not only led the team to increase annual revenue from $60k to $1.2MM, but did so by spearheading our first foray into digital marketing.

I developed a website that instantly opened up a new lead funnel; showcasing the power of an online presence in driving business growth.

January 01, 2021
12:00 AM

2016: Paving the Way with a High-Performance Website

Hired by Sound Construction Services to revolutionize their online presence, I focused on crafting a website that was not only visually appealing but also high-performing and mobile-optimized.

Collaborating with Stephan, we implemented state-of-the-art SEO strategies. This initiative significantly boosted online engagement and revenue, underscoring the critical role of a well-designed website in business growth.
I developed a website that instantly opened up a new lead funnel; showcasing the power of an online presence in driving business growth.

January 01, 2021
12:00 AM

2016: Establishing a Remodeling Company with $5MM a Year in Revenue

Overseeing a pivot from Sound Tile & Grout to Sound Construction Services (from home services to home remodeling), I dove deeper into the digital realm. I expanded our focus to include SEO and paid advertising, applying these techniques to further enhance our online visibility and reach.

This period was crucial in developing my understanding and skills in digital marketing. I learned to effectively optimize our online presence and campaigns, resulting in a growth to $5MM a year in annual revenue within 3 years.

January 01, 2021
12:00 AM

2019: Mastering the Art of Product Management in Construction Tech

Over the last four years at a popular construction management software company, my role as a technical project manager encompassed a broad spectrum of responsibilities, from product management to software development.

This experience sharpened my skills in understanding the nuanced needs and wants of customers in the construction industry. This insight is invaluable in helping us connect more effectively with our clients at IMPACT, ensuring we deliver solutions that resonate deeply with their specific challenges and aspirations.

January 01, 2021
12:00 AM

2019: Stepping Into Hyper Competitive SaaS; David v Goliath

I took on the role of Chief Growth Officer for a popular construction management software as we pivoted from our construction company being brought to its knees by COVID. Being in an area where we were deemed ‘inessential’, we had to pivot from being a construction company, to providing software for construction companies.

Our challenge was to stand toe-to-toe with industry giants rolling in tens of millions of dollars in VC funding on a tight, bootstrapped budget.

The only way to do this was to establish industry-leading SEO, paid advertising, and website development strategies. I leveraged and sharpened my previously learned skills to drive growth; growing our valuation to $10MM within 2 years.

January 01, 2021
12:00 AM

Today: Shaping Digital Solutions for Construction Industry Leaders

My journey has equipped me with a unique blend of technical prowess and industry-specific knowledge. At IMPACT, I leverage this expertise to develop digital solutions that are not just technologically advanced but also tailored to the precise needs of the construction sector.

We are committed to helping our clients navigate the digital landscape with ease, ensuring they stay ahead in a competitive market.

January 01, 2021
12:00 AM

Today: Leading the Way in Digital Marketing for Contractors

With a wealth of experience in both the construction industry and digital marketing, I founded IMPACT. This marketing agency is the culmination of years of learning and success, ready to provide residential remodelers and home service companies with tailored marketing solutions.

At IMPACT, we’re combining deep industry knowledge with cutting-edge digital marketing strategies to help our clients thrive - and are having a blast while doing so.

January 01, 2021
12:00 AM
Interested in working with us? Let’s see if we’re a good fit.