Digital Marketing for Contractors
Turn every $1 spent
into $10-20 earned.*
*Based on historical, client-reported revenue attributed to marketing. Results vary, because businesses do.
- No Wasted Spend: Every dollar we oversee has a job to do.
- Revenue Over Clicks: We measure success in revenue, not clicks.
- Built for Contractors: We understand the businesses we’re responsible for helping grow.
“Hello, I’m Stephan, founder of IMPACT Digital. Before starting this agency, I helped grow two construction companies from the ground up — learning firsthand what it takes to scale in a competitive market. That experience shaped how we operate today: with a focus on measurable results, real accountability, and marketing that pays for itself many times over.
You’ve already built a business rooted in hard work and trust — our job is to make sure more people see it. Our clients continuously report a 10:1 ROI or better, because we design campaigns that multiply what you’ve already built, not reinvent it. We work with only a select few contractors at a time, giving each partnership the focus and follow-through needed to produce results that speak for themselves.”
Stephan Foos
Owner | IMPACT Digital
Digital Marketing for Contractors
Facebook & Instagram Ads
Create Demand for the Work You Want
Your next customer doesn’t have to already be searching for a remodeler. We use real projects, real people, strong offers, and the things that make your company worth choosing to create demand among homeowners in your market.
- Campaigns built around the projects you want more of
- Real projects, people, and company-focused creative
- Quality opportunities over cheap lead volume
SEO & AI Visibility
Be Found When Homeowners Start Looking
When homeowners start researching a project, your company should be part of the conversation. We strengthen your local visibility, website authority, reputation, and content to help you get found across Google and increasingly AI-powered search.
- Local and organic search visibility
- Authority around your services and markets
- Content built for traditional and AI-powered search
“We had previously engaged with multiple marketing companies without achieving any positive results...
However, through a referral, we decided to give IMPACT Digital a chance, albeit reluctantly. Stephan, from IMPACT, managed to alleviate our concerns even before we officially became their client. Within just a few months of working with them, we have significantly improved our online professional presence and are now consistently generating new leads. We are extremely satisfied with our decision to transition to IMPACT Digital."
-Chris B.
(via Facebook Review)
Website Design
Turn More Attention Into Opportunities
Your website is where referrals, ad traffic, searchers, and past prospects often go before deciding whether to contact you. We build remodeling websites around your projects, services, reputation, and company so homeowners have meaningful reasons to take the next step.
- Built around your services and project mix
- Real projects, reviews, and company proof
- Designed to turn interest into inquiries
What Would It Take To Reach Your Next Revenue Goal?
Start with your additional revenue goal, average project value, and close rate. We’ll estimate the lead volume, investment, and return required to get there.
Your 12 Month
Growth Model
... Projects Needed
... Leads Needed
... Estimated Investment*
Modeled project revenue
*Final estimated investment may +/- depending on total ad spend, campaigns, and content strategy
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The Companies We Work Best With
Follow Up Until You Get an Answer
Two calls 24 hours later isn't follow-up. You have a process for staying in front of homeowners who don't answer the first time. And you do so quickly.
Tell Us What's Actually Happening
Good, bad, or ugly, you communicate. You tell us which leads scheduled, which sold, what you're hearing from homeowners, and when something doesn't feel right.
Want to Win
You're excited about growing the company you've built. You're looking for opportunities to improve, test, adjust, and do more of what's working.
Can Handle More Work
You have the capacity, people, margins, and sales process to take on additional projects without creating another bottleneck.
Treat Marketing Like a Partnership
We own our side of the equation and expect you to own yours. When something isn't working, we solve it together instead of pointing fingers.
New Leads Aren’t a Priority
Leads regularly sit for hours before someone responds.
Follow-Up Stops Too Soon
One or two unanswered calls is enough for your team to move on.
You Don’t Track What Happens
You rarely know which leads scheduled, received an estimate, or ultimately sold.
Communication Is an Afterthought
Getting feedback, answers, or updates from your team is consistently difficult.
Everything Is Always the Leads’ Fault
Sometimes lead quality is the problem. Sometimes it isn’t. We work best with contractors willing to look at the entire process and fix problems wherever they show up.
You’re Looking for a Short-Term Vendor
You want a quick fix rather than a marketing partner that can learn, improve, and grow with your business over time.
What Happens From Here?
No hard sell. We’ll talk through your business, what you’re trying to accomplish, and whether IMPACT makes sense for where you are today.
01 - Your Business
We’ll talk about your company, the work you want more of, what you’ve tried before, what’s working today, and where you want to go next.
02 - The Numbers
Project value, margins, capacity, close rates, lead follow-up, and your current marketing help us understand what kind of growth actually makes sense.
03 - The Opportunity
We’ll identify where we think the biggest opportunities are and what should be prioritized first. Sometimes that includes IMPACT. Sometimes it doesn’t.
04 - The Fit
If we think we can help, we’ll walk you through what we recommend and what working together looks like. Then we decide if it makes sense to move forward.
See Why Contractors Choose IMPACT Digital
“Finally, a marketing company with results. Hiring marketing always felt like playing roulette. This team onboarded me wonderfully and is constantly tweaking the ad campaigns. They've brought in high quality leads focused on projects that are profitable to my business. Looking forward to continued success and growth together. Thank you so much!”
-Michael N.
(via Google Review)
“Stephan and his team have gone the extra mile for my company. We 10x this year because of IMPACT digital. Go with them. You wont regret it.”
-Drew H.
(via Google Review)
“Our leads showed an exceptional leap in quality and quantity once letting IMPACT take the reins. Incredibly easy to talk to, just as easy to get in touch with, focused on my particular company's vision, strengths, goals, and a pleasure to work with. It's silly not to take the leap. Great returns.”
-Brendan L.
(via Google Review)
“We've worked with several marketing companies in the past, but none have delivered results like Impact Digital. Stefan and his team have been outstanding—consistently providing high-quality service and producing real results. Their Facebook campaigns are generating daily leads and helping us grow our business. We highly recommend Stefan and the Impact Digital team to anyone looking for effective, reliable marketing support.”
-Miro K.
(via Google Review)
“Stephan and the team at IMPACT Digital are super easy to work with, informative, detailed oriented and efficient. Their loyalty to helping your company is unmatched and I couldn't recommend them enough!”
-Derek S.
(via Google Review)
“I recommend Impact Digital to all my Contractor clients who need amazing websites and high converting lead generation. There are a lot of agencies that just don't deliver the sauce. You don't have that problem with Impact Digital.”
-Brad H.
(via Google Review)
“Stephan is exceptional, and I highly recommend him. He takes the time to listen carefully, understands your needs, and delivers outstanding results. His honesty and trustworthiness are unmatched, and the return on our investment exceeded all expectations. We truly feel fortunate to have him on our side!”
-B.C.H.
(via Google Review)
“Stephan has been unbelievable to work with!! I highly recommend him and his team to everyone. He takes the time to understand your business and get you the results you deserve.”
-Glen R.
(via Google Review)
“5 stars all day long ! Best digital marketing team I've ever worked with! Attention to detail and quality results stand out to me the most ! Impact digital has consistently given my company the results we are looking for! Their team is committed to working with your digital needs to accomplish your goals !”
-Jarrod E.
(via Google Review)
We Know the Business Behind the Marketing
Contractor marketing works better when you understand what happens after the lead comes in.
IMPACT works specifically with contractors. We understand that more leads don't automatically mean more revenue, and that project value, margins, sales process, capacity, and seasonality can completely change what good marketing looks like.
Our job isn't just to run Facebook Ads. It's to understand the company behind them and help make marketing a productive part of how you grow.
We Know Contractors
You won't have to spend the first six months teaching us how your business works.
We Understand the Economics
Project value, margins, close rates, capacity, and cost to acquire a customer all matter.
We Look Beyond the Lead Count
Lead volume only tells part of the story. We care about the opportunities and revenue that come afterward.
We're Built to Grow With You
Facebook can be one piece of a larger system that includes your website, SEO, reputation, and the way your team handles new opportunities.
FAQ
What is digital marketing for contractors?
Digital marketing for contractors is the use of online marketing channels to help a contracting business get found, build trust, generate leads, and turn more opportunities into revenue. A strong digital marketing strategy can include search engine optimization, local SEO, a professional website, content marketing, social media marketing, social media advertising, email marketing, Google Ads, and Local Services Ads.
The right mix depends on the company, target audience, service area, project value, capacity, and how potential customers typically choose a contractor. While some digital marketing companies offer dozens of different services, our core services are Facebook and Instagram Ads, contractor SEO, and website design.
What are the best digital marketing strategies for contractors?
The best digital marketing strategies usually combine ways to capture existing demand with ways to create new demand. Search engine optimization, a complete Google Business Profile, Google Maps visibility, and other local SEO efforts can help construction companies reach potential customers who are already using a search engine to find their services. Social media advertising can introduce the company to homeowners before they begin actively searching.
A solid digital marketing foundation also includes a professional website, strong reviews, useful content, clear contact options, and a reliable process for following up with more leads. These inbound marketing efforts work together to help homeowners discover, research, and contact your company.
Rather than treating every marketing channel equally, we believe contractor marketing strategies should be prioritized around the economics and goals of the individual business.
How does SEO help contractors generate more leads?
Contractor SEO helps your website and company appear when homeowners use a search engine to research services you provide. For companies in the construction industry, that can include optimizing important service pages, targeting relevant service area searches, improving local search optimization, strengthening website authority, and publishing educational content that answers common homeowner questions.
Local SEO also extends beyond your website. A properly completed Google Business Profile, consistent business information, reviews, and Google Maps visibility can all influence how easily potential customers find and evaluate your company. The goal of search engine optimization isn’t simply more website traffic. It’s attracting relevant search traffic that can turn into phone calls, form submissions, booked estimates, and ultimately sold projects.
How important are Google reviews and a Google Business Profile for contractors?
Reviews help prospective clients understand what it’s like to work with your company and can reduce some of the perceived risk that comes with hiring a contractor. Your Google Business Profile also gives homeowners another place to find your company in local search and Google Maps, see your work, read reviews, and contact you.
One of the simplest contractor marketing systems is also one of the most overlooked: ask for reviews consistently. Build a simple follow-up process that requests a review after a completed job rather than relying on homeowners to remember on their own. Over time, those reviews become part of both your reputation and your local SEO presence.
What kind of content marketing works for contractors?
Effective content marketing for contractors should help potential customers understand their project and evaluate whether your company is right for it. That can include service pages, educational articles answering common homeowner questions, detailed project pages, before-and-after galleries, FAQs, and other useful resources.
The same projects can support multiple digital marketing channels and contractor marketing services. Before-and-after photos and video content can create engaging storytelling for social media marketing, while a detailed project page can strengthen your website and search engine presence. The goal isn’t to publish content just to publish it. Every piece should help create visibility, establish authority, or move a prospective customer closer to contacting you.
Should contractors use Google Ads, Local Services Ads, or Facebook Ads?
They solve different problems. Google Ads and Local Services Ads can put a contracting business in front of homeowners who are already searching. Local Services Ads are available for eligible service categories and service areas, while Google Ads can target specific searches and send potential customers directly to a website or landing page. Facebook and Instagram Ads work differently by helping contractors create demand among homeowners who may not be actively searching yet.
We don’t believe every contractor needs every paid media or digital marketing channel. The right approach depends on the service, market, project economics, target audience, and existing digital marketing efforts. IMPACT’s paid media service focuses specifically on Facebook and Instagram advertising.
How should contractors measure whether digital marketing is working?
Digital marketing efforts should ultimately be measured by what happens after someone clicks, calls, or submits a form. Website traffic, search engine rankings, impressions, and lead volume can be useful indicators, but they don’t tell you whether the marketing strategies are producing profitable work.
We prefer to follow the funnel through leads, contact rate, booked estimates, close rate, average project value, customer acquisition cost, and revenue whenever the data is available. Google Analytics can help measure visitor interactions on a website, while call tracking can help attribute phone calls to specific marketing channels.
Most importantly, your digital marketing agency or internal marketing team needs feedback from your sales process so it can understand which opportunities actually turn into customers. That connection between marketing and sales is what allows you to make better decisions about where your next marketing dollar should go.
Interested in working with us?
Let’s see if we’re a good fit.
No pushy sales reps | Risk free